Selected
Works
A curated collection of design and social media campaigns.
Portfolio 2026
I bridge the gap between aesthetic graphic design and data-driven social media management.
Explore WorkA curated collection of design and social media campaigns.
I am a hybrid creative based in Manila, Philippines, combining graphic design, digital marketing, and content strategy to create visuals that connect with audiences and support business goals. With experience in design, social media management, and marketing focused roles, I create content that balances creativity with purpose.
From building brand visuals and social media assets to developing content strategies that improve engagement, I approach every project with both a creative eye and a strategic mindset. My goal is to help brands communicate clearly, build stronger identities, and create meaningful connections with their audience.
I specialize in digital graphic design, creating visuals that communicate ideas, strengthen brands, and solve creative problems. While I have experience with both digital and print design, I find digital design allows me to explore more flexibility and creativity.
I do not see design as simply creating artwork. An artist creates for expression, while a designer creates with purpose. My role is to understand the goal, the audience, and the message, then translate those into effective visual solutions.
With over six years of experience in graphic design, I have developed my skills through personal projects, organizations, and creative work across different industries.
I believe design, marketing, and technology are not isolated disciplines. They work best when they complement each other.
Design helps communicate ideas visually. Marketing helps understand the audience and purpose behind those ideas. Technology helps create tools and solutions that make the process more efficient.
By combining these disciplines, I can approach creative challenges from multiple perspectives and create work that is not only visually engaging but also functional and strategic.
My creative process begins with understanding identity.
Before creating anything, I ask: Who are you? What do people know you for? What do you want your audience to understand?
From there, I build a foundation that represents the brand's identity and create a direction for where it can grow.
I believe good design is not about changing who a brand is. It is about understanding its core identity and helping it become the best version of itself.
I bring a combination of creative, technical, and business skills. My experience extends beyond design into marketing, content creation, administration, and digital development.
I have worked on building organizations, managing operations, developing creative assets, creating content strategies, and building digital solutions.
This allows me to approach projects with a broader understanding of both creative execution and business objectives.
My approach goes beyond viewing design from a purely visual perspective.
I combine graphic design with knowledge of social media marketing, digital strategy, development, and customer experience. Understanding your audience is essential because design is ultimately a form of communication.
A successful design does not only look good. It connects with the people it is created for.
I have a strong passion for the gaming industry because gaming communities have always been a major part of my creative journey. Many of my projects and interests are connected to gaming, technology, and digital communities.
However, my skills are not limited to one industry. I am interested in exploring different fields where I can apply design, marketing, and creative problem solving.
People inspire my creative work.
Behind every brand is a community, an audience, and a story. Understanding how people think, interact, and connect with a brand is what makes creative work meaningful.
Especially within gaming, I believe games are shaped not only by their mechanics but also by the culture and communities built around them. The people behind a brand are what give it identity.
Founded Niteforge Studios, a gaming media and creative platform focused on gaming journalism, industry coverage, and digital content creation.
As the owner and Editor in Chief, I oversee the organization's overall direction, including content strategy, business development, brand growth, marketing, and creative execution. I manage the development of the platform's identity, ensuring that its visual presence, editorial direction, and audience strategy align with its mission.
As Creative Director, I lead the creation of visual assets, branding materials, and digital content that support gaming journalism and community engagement. I understand that gaming media is not only about reporting information but also about building connections with the communities behind the games.
Through Niteforge Studios, I combine my experience in design, marketing, gaming culture, and digital strategy to create a platform that represents the intersection between journalism, creativity, and community.
Founded in 2020, Project Paradigm was an independent esports organization focused on competitive gaming, player development, and community growth. The organization was later absorbed into a university while continuing to utilize the foundational systems and direction established during my leadership.
As Director of Operations, I managed the organization's overall operations, including business development, partnership acquisition, organizational strategy, and stakeholder relations. I successfully established collaborations with industry partners such as AcadArena, Razer Gold, Logitech, Globe, and various game publishers and developers.
As Marketing Coordinator, I developed strategies to strengthen the organization's public identity and helped position players as recognizable representatives of the organization. I focused on audience engagement, community growth, and creating marketing initiatives that supported both the organization and its partners.
As Creative Lead, I established the organization's visual identity, developed creative assets, and ensured consistent representation of partner brands across campaigns, announcements, and promotional materials.
Worked as a graphic designer for 2Game, a digital video game retailer, creating visual assets that supported promotional campaigns, product marketing, and brand communication.
Beyond graphic production, I worked closely with marketing teams, partnered brands, content creators, and publishers to ensure all creative materials followed established brand guidelines, publishing requirements, and promotional standards.
Collaborated with external partners to understand their visual identities, messaging requirements, and content policies, ensuring that campaigns represented each brand accurately and consistently.
This role strengthened my ability to create designs within real business constraints, balancing creativity with marketing objectives, partner expectations, and industry standards.
Worked as a graphic designer for Mirai Labs during its Web3 gaming development phase, contributing visual assets for gaming projects including Pegaxy.
Collaborated with marketing and creative teams to develop promotional materials, digital graphics, and brand assets aligned with campaign objectives. This experience strengthened my understanding of how design functions as part of a larger marketing ecosystem.
Worked alongside social media and creative teams to maintain visual consistency and support communication strategies across digital platforms.
Supported executive operations by assisting with administrative coordination, business activities, and daily operational requirements.
As the resident IT specialist, I developed digital solutions, managed technical needs, and contributed to improving internal workflows.
Designed and developed the organization's website, creating a stronger digital presence that allowed the company to communicate its services more effectively to potential clients.
Managed social media and marketing initiatives for a real estate company without an existing dedicated marketing department, operating in a marketing leadership capacity.
Developed a unified brand approach by consolidating fragmented broker branding into a more consistent company identity. This improved communication between the organization and its customers while creating a clearer representation of the company's services.
Created social media content, marketing materials, and visual assets to support property promotions and strengthen the company's online presence.
Combined branding, content strategy, and audience communication to improve the overall customer experience.